I posted earlier that Barbara Nelson of Pragmatic Marketing will be one of the presenters at ProductCamp this Saturday. When a company I was working with six years ago hired Pragmatic Marketing to teach everyone their system, it was a definite game changer, and she was the one who taught the course.  For my part, as a software engineer, I learned from her how to work much more closely and effectively with the marketeers.  The insights we all gained from Pragmatic Marketing’s experience were invaluable.  They are lessons that I continue to apply every day.

As just one tiny example, I’m reminded of an Aha! moment I experienced back then. It was the notion that novices don’t typically stay novices for very long. Continue reading Is the User an Expert or a Novice? It Depends →