According to The Laws of Simplicity by John Maeda, shortening wait times goes a long ways towards the appearance of simplicity. People hate to wait, and systems that make people wait seem more complicated than systems that don’t. So, for one thing, an engineer charged with improving the performance of a system would do well to first look at the places in the UI where the user is made to wait and optimize those areas, before moving on to areas where the user does not need to wait. Continue reading On Shortening Wait Times →